But would they use Zoom?

I nearly made a huge mistake in my 2020 business plan that I'd like you to avoid as you craft your 2021 strategy.

What was in your business plan for 2020? 🙄
Do you even remember how you thought this year would unfold?

Despite being convinced of the business need, do you know why I almost didn't launch the Account Executive Academy last year?

I wasn't sure everyone would/could embrace Zoom. 🤦‍♀️

My thoughts on the ridiculousness of this near miss and how it might impact your 2021 planning are in this 3-minute video.

Friends, think of this as a game.

The only thing I know for sure is that we'll "lose" if we can't let go of our desire for certainty.

Join me at guessing for 2021. 🍾