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2024 Client Service Academy Programming

Employee Benefits firms, of any size, can't grow without a team to do the work. 


Our proven programs consistently onboard new employees, efficiently level up junior colleagues, and creatively recharge invaluable veterans.


New on-demand programs are ready for you at anytime!

3-Month Access


Anytime After Jan 1st


3-Month Program

4 Cohorts

Start February - June


On-Demand Express $1,500

 6-Month Program

1 Cohort

Start Feburary


Introducing the Client Service Academy


Inspiring Teams Since 2019

90 Firms

We've partnered with firms nationwide, of all sizes and structures, who have clients that range from small, fully insured to large, complex self-funded groups. 

400+ Participants

We've validated that client service colleagues share similar challenges and opportunities, throughout their careers, from their first day to their 25th year.

5 Years

We've facilitated thousands of hours of instruction since launching the Account Executive Academy in 2019 and the Account Manager Academy in 2022.

Maximizing Impact with the

Client Service First Framework‚ĄĘ


Change how you perceive and manage the distractions that are obstacles to doing great work, waste your time, and add stress. The Academy's simple tools will clarify what's getting in the way of your priorities.



Identify unique strengths and try new techniques to shift how you work. You'll navigate common confidence speedbumps including how to lead a client on complex issues without being the technical expert. 



Get curious about your career possibilities and gain a clear vision of your role in driving profitable growth for your firm. You'll lead your clients with renewed enthusiasm and increased decisiveness.


2024 Programs


3-Month Access


Start Anytime



Jumpstart a career or supercharge your firm‚Äôs onboarding with an on-demand program to make new(er) hires team ready. Let us ‚Äúteach the business‚ÄĚ so your managers can prioritize "on-the-job training."

Asynchronous learning modules cover an overview of the Employee Benefits ecosystem, the client lifecycle and specific examples of career success in a brokerage firm. Embedded activities will indicate how employees process information, follow direction and take initiative for managers' early and objective assessment.

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3-Month Program

4 Cohorts

Start February - June

$3000 ($1500 Express)


Modernize and uplevel project management and communication skills for Account Managers of any experience level.

Asynchronous learning modules cover insurance basics, industry insights and implementation best practices contextualized within the client lifecycle.

Embedded activities, weekly live peer sessions and 1:1 coaching in a community facilitated by employee benefits client service veterans accelerate growth at any level.


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 6-Month Program

1 Cohort

Starts February



Equip Account Executives - at any phase in their career - with the industry knowledge and perspective to lead your clients.

Asynchronous learning modules enhance client leadership skills and help executives find the capacity to say ‚Äúyes‚ÄĚ to additional challenges that optimize growth.

GenuineShift founder Jenn Walsh facilitates twice monthly peer calls and provides 1:1 coaching.



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Highlighting What Our Clients Say About Investing In Client Service 

Meet Jenn 

Jenn has 33 years of hands-on experience driving organizational growth as a salesperson, agency owner, business development leader, strategic consultant and coach. 

She developed her Employee Benefits expertise within insurance carriers, a full-service brokerage firm and by holding several national industry association leadership roles. A sought-after speaker, workshop facilitator and objective advisor, she’s increasingly focused on the interdependence of successful sales and service teams. 

Known as an authentic business partner, she's passionate about inspiring and preparing teams to lead clients with confidence. 


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