Did you catch Bill Murray's Super Bowl commercial? The movie Groundhog Day reminds me of the Employee Benefits lifecycle. We recover from the "busy season" and launch into the "strategic planning" cycle with clients. Rinse and repeat.
Didn't we just update that PowerPoint deck? Erg. Here we go again.
There's a number I'd like you to pay attention to as you're collaborating with your team for this next phase in the Benefits cycle.
I've noticed that some teams spend more time formatting their PowerPoint to look strategic than thinking strategically about their client's priorities. 🤔
Where would your clients fall on the chart?
It's important to present ideas in a modern and professional format. However...
Clients don't hire you to create PowerPoints. They want your guidance and PowerPoint (or whatever you use) is simply a tool to support a strategic conversation.
You might be too light on thinking time if:
I'll be sharing tips for planning, facilitating and following-up on strategy meetings over the next month. Please reach out via LinkedIn or email [email protected] if you'd like to contribute to this discussion.